It is an icon that, for many who grew up in the 1990s and 2000s, meant the festive season had truly arrived - and today, fans will be able to visit the Coca Cola truck in Great Yarmouth Market Place.
The well-known truck will stop between noon and 8pm, when people will have the chance to take pictures with it as it lights up, and experience a snowy winter wonderland setting.
Its visit is part of the nationwide Coca-Cola Christmas truck tour, which kicked off on November 20, and Great Yarmouth is the only stop in Norfolk.
The tour is returning this festive season at the same time as the company celebrates the well-known advert being shown on UK screens for 20 years.
Ever since the Coca-Cola Christmas truck first appeared on screens in November 1995, it has become a regular feature of festive TV schedules in more than 100 different countries.
Bobby Brittain, marketing director for Coca-Cola Great Britain, said: 'We're delighted to be marking 20 years of 'Holidays are Coming' on UK screens and take the Coca-Cola Christmas truck tour to as many towns as possible in the run up to Christmas.'
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