A new sound-activated camera has been installed on the seafront of a Norfolk town in a bid to tackle the noise pollution created by anti-social drivers. 

As the fight against revving engines, loud music and popping exhaust pipes continues, Great Yarmouth Borough Council has installed a new audio recognition camera outside St Nicholas Car Park on the South Beach Parade.

The cameras look similar to speed cameras but are fitted with a microphone and automatic number plate recognition technology.

They are fitted with a microphone and ANPR technology (Image: Great Yarmouth Borough Council) The aim is to capture noisy anti-social behaviour such as sounding a car horn unnecessarily, playing excessively loud music, racing and performing stunts such as doughnuts, skidding and handbrake turns.

All footage is reviewed before notices are issued to drivers and seek to reduce pressure on police resources.

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This trial, made possible by the Home Office Safer Streets Fund and sponsored by Norfolk Police and Crime Commissioner and Great Yarmouth Borough Council, will run for 12 months.

It comes after Great Yarmouth was chosen to take part in a national trial between October 2022 and February 2023 due to it being a hot spot for excessively noisy vehicles.